Hello world

As a product designer, I [want to] make software more useful, easier to use, and commercially viable — so that your company can succeed by being a no-brainer choice for the target customer.

Making an app that runs fast, looks good, and people know how to use straight away is the easy part of the job. Determining what it needs to do, shouldn’t do, why it needs to be that particular way and not another to succeed… that’s the tricky part. And the value I bring to the table.

My style is to lead by example — of staying on top of my game as a hands-on IC who can walk the boardroom talk. The work I produce might, or might not, win you awards, but it has a track record of significantly improving KPIs and becoming a market hit on more than one occasion.