Natan Nikolic — Freelance product designer based in London. Before founding about:blank studio, he was VP of Product at Celtra, and helped European entrepreneurs built startups 0-1.
Browser extension that saves tabs and hours of time. As its founder, I spearheaded all activities from inception to 10,000 WAU with a 4.5 rating on the Chrome Web Store.
Product strategy pivot and redesign of a video creation app with a template marketplace. We increased organic traffic by 276% and doubled MoM revenue growth in 6 months.
0-1 development of a custom design system to unify visual language across three diverging codebases while simultaneously overhauling the platform one project at a time.
R&D of a more efficient workflow between Adobe CS and Celtra. The add-ons streamlined production from hours to minutes with responsive video, integrated ad format specifications, and automated hand-off.
How did one of the most profitable and creative industries become the benchmark for poor, if not malicious design? Were advertisers in Cannes when the rest of the tech class was taking lessons on user-centered design methodology?
Pioneering a full-fledged video editing app in the browser and writing a playbook for producing vertical video ads that delivered campaign results 80% above industry benchmarks.
Every new medium is inevitably shaped by the forms of its closest predecessors. To establish more suitable conventions for its purpose we must first understand its nature and potential.
Inventing an advertising format not hated by users. It was adopted by over 400 publisher giants, copied by competition, and embraced by IAB and The Coalition for Better Ads.
0-1 development of a digital healthcare system with a smart booking engine, patient dashboard, and a website redesign for an innovative ophthalmological clinic.
0-1 development of a two-sided marketplace for booking dental services. It seized the untapped mobile market with a responsive web app, accelerated traction with SEO, and got acquired in year three.
Redesign that enabled a fintech startup to challenge banks by gaining users’ trust. A combination of soft rebrand, UX design, and clever marketing led to a splashy launch, fast growth, Series A round, and beyond.
